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Dallas, Texas – Announcing Bottle Studios, the developer of Trailing Stop, has released their latest update for iPhone and iPod touch users. Trailing Stop is not only an app, it is also a system used by successful traders for cutting stock losses quickly while letting winners ride. This method of trading eliminates emotional decisions, alerting users when closing prices for their stocks indicate that they should sell. Trailing Stop is the only app in existence that provides this service. In today’s volatile stock market, using a trailing stop strategy can mean the difference between big losses and realizing gains.

Trailing stop is actually a term for a simple yet effective money management technique whereby when a stock reaches a certain low point, investors sell it off to minimize any loss that would occur if the stock was held. Usually, that low price is called a stop price and is based on a drop percentage set by the investor. This weeds out the losers and builds a portfolio of winning holdings.

The trailing stop method of monitoring investments is commonly used by successful traders, whereas small investors typically do not apply the system when trading their shares. A Bloomberg study of 88,000 investors found that smaller investors are one and a half times more likely to sell a winning stock than a losing one. Not intentionally, of course. They are just unaware of how to choose top performers for maximizing profits and minimizing losses.

This is where the Trailing Stop app comes in. The application will keep track of the closing prices for a list of stocks traded on any U.S. stock exchange and determine whether any of them have crossed their stop price. When they do, the app indicates via colored lights that it’s time to sell. A yellow light next to a stock symbol means it’s dangerously close; a red light indicates that the stop price has been crossed and the stock should be immediately sold. Of course, a green light means that all is well.

Todd Johnson is the Chief Technology Officer at Bottle Studios and the person responsible for initiating the Trailing Stop app. “I use exactly this method for my own trading and it has improved my returns. I wanted to buy an app of this sort, and when I couldn’t find one, I built it myself. It takes the tedium out of managing your stops by hand and makes it super easy,” explains Johnson.

As the market has been so volatile of late, it is worth noting that anything that can easily help minimize an investor’s losses is a great investment, in itself. Serious economic conditions make investors more prone to emotional and impulse decisions as they try to chase their money from losing stocks, which is a financially dangerous practice. Trailing Stop removes the emotional aspects and tends only to the business of closing prices and advising sell times.

Trailing Stop offers a host of important features:
* Easy-to-use interface
* Works for all U.S. Stock Exchanges
* Updates data after market close by downloading from server
* Eliminates impulse and emotion based decisions
* Helps cut losses quickly while letting winners run
* Trailing stop is a system proven to lead to improved gains
* Quick glimpse lights let users know when it’s time to sell
* This is the only trailing stop app in existence

Device Requirements:
* iPhone and iPod touch
* Requires iPhone OS 3.0 or later
* 0.1 MB

Pricing and Availability:
Trailing Stop 1.2 is only $7.99 (USD) and available worldwide exclusively through the App Store in the Finance category. Promo codes are available for qualified reviewers. Please specify the website or blog you represent when making your request.

Trailing Stop 1.2
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Bottle Studios is new, independent developer for iPhone and iPod touch. The company is building simple, unique and useful applications that have not been covered by the current offerings on iTunes. Their goal is to provide the user with something they want to continue using, long after the purchase. Copyright (C) 2010 Mobile-App-Marketing-Makeover & Edward Turner. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.